---
title: "Pitchie, the AI assistant"
url: "https://pitchghost.com/docs/tools/pitchie"
description: "Ask Pitchie about your Finds and Ghosts, or have it make changes and take actions for you, from the app or from Slack."
---

Pitchie is the AI assistant built into PitchGhost. Ask it something in plain words, like “Which of my Finds should I follow up on?”, and it reads your Ghosts and Finds to answer. It can also make changes for you. Pitchie is on every plan.

## Open Pitchie

Click Ask Pitchie at the bottom of the sidebar and type your question. Everyone in your company except the Billing role can use it, as long as your company has an active plan.

The buttons at the top of the panel start a new chat, open History and switch to fullscreen.

## What Pitchie can do

Pitchie works as you. It sees your company’s data and can do only what your role allows.

| Kind of request | Example |
| --- | --- |
| Answer questions about your account | “Give me a summary for my Finds from yesterday”, a Ghost’s settings, the status of a Scan |
| Make changes | Create or edit a Ghost, start a Scan, assign, rate or tag a Find |
| Take an action on a Find | Reply to or like a post from an account you are allowed to use |
| Research | Search a platform, estimate how many results a search query returns, look up a profile and its recent activity |
| Enrichment | Find a work email or list the people at a company. These spend credits, the same as doing it yourself |

Deleting a Ghost and changing a Ghost’s notifications need the Admin or Owner role.

Warning

When Pitchie takes an action on a Find, it really posts, likes or comments from your linked account. Be specific about what you want it to do.

## Pitchie or your own AI assistant

Pitchie uses the same tools as the PitchGhost [MCP server](/docs/integrations/mcp). The difference is where you work.

-   **Pitchie** lives inside PitchGhost and needs no setup. It suits quick answers and simple tasks.
-   **MCP** brings those tools into an assistant you already use. Choose it for longer or more complex work, or to combine PitchGhost with your other tools.

## Use Pitchie in Slack

If your company uses the [Slack integration](/docs/integrations/slack), you can talk to Pitchie in Slack’s AI assistant panel. Link your Slack profile first.

1.  Open the user menu at the bottom of the sidebar and choose Connections.
2.  Under Profile links > Linked Slack profile, pick yourself from your Slack workspace.

Until you do, Pitchie replies in Slack asking you to link it.