PitchGhost vs Brand24

Both PitchGhost and Brand24 offer keyword tracking and social listening capabilities, but they serve different purposes. PitchGhost not only identifies high-intent prospects through advanced search but also facilitates engagement with AI-driven responses. In contrast, Brand24 specializes in monitoring brand mentions and analyzing online sentiment across digital platforms.

Unlimited searches vs. keyword restrictions

One of the most significant differences between PitchGhost and Brand24 is how they handle keyword tracking and search queries.

PitchGhost

• Offers unlimited Ghosts (automations) and Finds (content), meaning you can search for as many keywords, phrases and campaigns as needed.

• PitchGhost supports advanced and Boolean search queries to help marketers cover as much ground as possible.

• Ability to hand craft your own Ghosts with custom complex queries. Also offers automatic Ghosts where you can describe what you're looking for in plain English, and let PitchGhost do the heavy lifting on the query writing.

Brand24

• Limits keyword tracking based on subscription level, Even their highest enterprise plan is capped out at 25 keywords! Take a look at their plans:

  • Free trial: 10 keywords

  • Individual plan: 3 keywords

  • Team plan: 7 keywords

  • Pro plan: 12 keywords

  • Enterprise plan: 25 keywords

• And what if you need more keywords? Who knows.

Unlike Brand24, which focuses on monitoring brand mentions, PitchGhost offers unlimited search capabilities that go beyond simple keyword tracking. For businesses looking to actively engage with potential customers at scale, track brand and competitor mentions, PitchGhost provides far more value than Brand24’s approach.

Targeted social listening vs. broad keyword monitoring

Another key distinction between these two platforms is how they approach social listening.

PitchGhost

• Facilitates discovering complex, high-intent conversations — like instances where people are actively seeking recommendations, solutions, or expressing pain points. Unlike most keyword tracking software, PitchGhost's tech can be taught to find exactly what is valuable for you.

• Allows you to adjust their targeting in real time, ensuring ongoing optimization without extra costs.

• Includes sentiment analysis, categorizing Finds as positive, negative, or neutral, which can be helpful for high-level analysis.

• PitchGhost also enables you to track brand mentions effectively, even for brands with common names. Its advanced reasoning system (Goals) helps filter relevant results, unlike competitors like Brand24, which may pull in any content containing the word, even if it’s unrelated to your brand.

Brand24

• Tracks keywords, product discussions, and industry conversations across social media, blogs, news, and forums. They've got us beat here.

• Includes sentiment analysis, categorizing mentions as positive, negative, or neutral, which can be helpful for reputation management.

• Provides broad insights but lacks the ability to actively generate leads or pinpoint direct opportunities.

If your primary goal is to increase pipeline, handle PR, monitor the competition, connect with potential customers and drive business growth, PitchGhost provides a far more actionable approach than Brand24’s broader sentiment monitoring.

Semi-automated engagement vs. manual responses

Efficiency matters — especially for lean teams that need to maximize impact with minimal effort.

PitchGhost

• Provides automated, drafted responses on the Engage tier, making it easy to respond quickly while staying on-brand.

• Supports team collaboration, with post assignments and instant Slack and email notifications.

• Eliminates the need for constant manual monitoring, freeing up time to focus on high-value interactions.

Brand24

• Sends real-time alerts for brand mentions.

• Requires users to manually sift through data, interpret insights, and craft individual responses.

• Works well for companies that want to track public sentiment but demands more hands-on effort for engagement.

For teams looking to streamline their social engagement efforts and act on opportunities faster, PitchGhost’s AI-powered automations significantly reduces the manual workload.

Final Verdict

Both PitchGhost and Brand24 serve unique purposes, but which tool is the better fit depends on your team size, goals and bandwidth.

PitchGhost

• No keyword limits – automated search without restrictions.

• Semi-automated engagement – saves time while keeping interactions personal.

• Growth-focused approach – helps businesses connect with the right people at the right time.

Brand24

• Great for brand tracking – see where and how your large business is being mentioned.

• Sentiment analysis – useful for reputation analysis.

• Much fancier dashboards and reporting capabilities.

If your brand isn’t mentioned hundreds of times a day on social media, Brand24's sentiment analysis charts may not be a main value driver — making manual engagement and targeted tracking more useful than broad data visualizations.

If you’re looking for a social listening tool that actively unearths revenue opportunities and helps you start meaningful conversations, PitchGhost is the ideal fit.

Written by Fabiola Flores