PitchGhost vs Others

PitchGhost vs Brandwatch

PitchGhost focuses on driving real-time engagement and tangible leads, while Brandwatch is known for its robust, enterprise-level analytics and broader data coverage.

Feb 10, 2025

Social media’s a gold mine of intent signals — but are you looking for quick wins or a 30-page dashboard? Below is a fresh side-by-side, using the latest info to surface the details that matter.


Precision targeting vs. enterprise-scale analytics


PitchGhost
Brandwatch
How it hunts

Ghost automations use Boolean queries, advanced filters and plain-English “Goals” (e.g., “Find posts from VPs of RevOps asking for CRM advice”) to find exactly the right posts.

Query builder taps a 1.4 trillion-post archive from 100 M online sources for mega-scale trend mining.

Where it hunts

LinkedIn, Twitter/X, Reddit, Facebook for posts from across these channels. You can also have it monitor your HubSpot contacts on LinkedIn.

Hourly to weekly scanning schedule— set it and forget it.

100 M sites in 180+ languages, plus visual data with Image Insights logo detection.

Ideal user

Revenue and customer success teams that care about who said it and how fast you can reply.

Research & insights teams that need market-wide sentiment, topic clustering, and pretty graphs.


Real-time engagement vs. data-rich dashboards

PitchGhost

  • Instant engagement loopFinds drop straight into Slack or Discord channels, so teams can pounce while the conversation’s hot.

  • AI-drafted replies – have copy ready to go, waiting for your approval, trained on your brand voice.

  • Instant Actions – Like, retweet, comment, or assign the Find to a teammate without leaving the app.


Brandwatch

  • Deep dives – Sentiment model (18% more accurate than the previous gen) across 100 M sources; export to custom dashboards.

  • Visual listening – Logo & object detection finds brand photos your keyword search misses.

  • Engagement usually happens in a separate SMM tool — extra steps if speed is the goal.


Workflow automation vs. analytic horsepower



PitchGhost
Brandwatch
CRM sync

HubSpot Smart Sync auto-watches your contact list, enriches missing LinkedIn URLs, and opens tasks when a prospect posts.

No native CRM enrichment; exports via API or CSV.

Integrations

Slack, Discord, HubSpot, webhooks, plus “Instant Action” Chrome extension.

Data API, Hootsuite & internal modules (Influence, Falcon) for scheduling & engagement.

Seats & limits

Unlimited seats on the Engage tier. Unlimited Ghosts, advanced queries, keywords, and Finds on every tier.

Mentions/queries capped by plan (e.g., 10 k on Pro). Seats priced separately.


Pricing snapshot


PitchGhost
Brandwatch
Entry plan

$140/mo (“Find”) – everything unlimited, no team members, email alerts.

$800/mo Pro – 10 k mentions cap

Growth plan

$200/mo (“Engage”) – Slack/Discord notifications, drafted responses for all posts, all integrations. Unlimited team members included.

$3 k+/mo Enterprise – unlimited mentions

Trial

7-day free trial, cancel anytime.

Additional $75 one-time fee for expert set up option.

No public trial; setup fees reported by users

Seat pricing

$0 (included)

Extra

For lean teams, unlimited automation at sub-$200 means more headcount can actually use the tool without extra licenses.


What users highlight

  • PitchGhost – “Feels gamified”—every Find is a new lead. Loved for plain-English Goals that cut noisy keyword lists.

  • Brandwatch – Praised for eye-candy dashboards and breadth, but newcomers mention a steep learning curve and price walls.


Bottom line

Need replies, demos booked, and pipeline tomorrow? PitchGhost’s real-time Ghosts, drafted replies, and unlimited seats make it a revenue engine for small-to-mid teams that move fast.

Need to brief the C-suite on quarterly sentiment across 180-languages? Brandwatch’s vast archive and visual analytics shine—just budget for analysts (and the price tag).

Choosing between them is basically choosing between speed and scope. If you’d rather close deals than color dashboards, PitchGhost is your new favorite haunt.


Written by Ardana Izimova