PitchGhost vs Others

PitchGhost vs Meltwater

Many platforms provide sentiment analysis, brand monitoring, and reporting, but they fail to turn insights into engagement opportunities. That’s the fundamental difference between PitchGhost and Meltwater.

Mar 5, 2025

Action-first social selling or data-heavy observation? Below is a side-by-side look — using current docs and third-party reviews — at how each platform turns (or fails to turn) social chatter into business results.


Core purpose


PitchGhost
Meltwater
Primary use

Real-time social selling, PR outreach, and lead generation across LinkedIn, X, Reddit, and Facebook

Broad media monitoring and analytics: online news, print, broadcast, and social

How it works

Every Ghost needs a goal + search queries; the automatic flow pre-fills queries from the goal, then you refine as needed

Users set keyword lists and dashboards, then export or schedule reports for review

What you get back

Unlimited posts and the functionality to engage with them on PitchGhost itself.

Slack, Discord or email alerts for all Ghost types.

Mentions, sentiment scores, and audience charts — no built-in reply workflow


Engagement vs. monitoring

PitchGhost

  • Flags high-intent posts (e.g., “Find posts in which people are complaining about my competitors.") and surfaces them within minutes.

  • Provides on-brand drafted responses on the Engage tier, so team members can answer faster while retaining full control.

  • Instant Action extension, HubSpot sync, Discord and webhooks keep the whole team in one loop.


Meltwater

  • Excellent at counting and labeling mentions, but acting on them is manual: download the list, draft replies elsewhere, and hope you’re still on time.

  • Offers content scheduling for owned channels, yet no suggested replies to earned conversations.


Tracking depth and flexibility


PitchGhost
Meltwater
Keyword / topic caps

Unlimited on all plans

Caps by contract size; more keywords = higher price

Boolean & filters

15+ advanced filters per Ghost like location, role, etc (specific filters vary by platform).

Keyword operators plus sentiment, but fewer granular persona filters

Historical data

Monitors for posts created in the last 3 days on the first run. All subsequent scans look for posts since the last run.

Full news archive, 15-month social archive on premium tiers


Pricing


PitchGhost
Meltwater
Trial

7 days free; optional $75 Expert Setup builds your first Ghosts

No free trial — demo request only

Core plan

Find – $140/mo (1 seat, unlimited Ghosts & keywords)

Pricing bespoke; public estimates start ≈ $7,000 per user per year

Growth plan

Engage – $200/mo (unlimited drafted responses, Slack/Discord notifications, no seat charge)

Enterprise bundles often exceed $15,000–$20,000 per year and require annual terms


Why teams pick PitchGhost

  • Engage while the window is open. Alerts and drafted responses land in the Finds page and/or Slack/Discord seconds after a post appears, so reps reply before competitors.

  • No keyword tax. Track every competitor, product line, or prospect without watching a meter.

  • Straightforward budget math. Two fixed plans, cancel anytime, no seat add-ons — and you can pay a one-time setup fee if you’d rather let PitchGhost staff build the first Ghosts.


Where Meltwater still shines

  • Deep cross-media analytics (news, podcasts, print) and ready-made executive dashboards.

  • Suitable for corporate comms teams that already have headcount dedicated to translating reports into outreach.


Bottom line

If your KPI is pipeline generated rather than pages reported, PitchGhost’s action-oriented workflow turns mentions into meetings while Meltwater users are still exporting CSVs. For teams that live on dashboards and quarterly share-of-voice charts, Meltwater remains a capable observer — but the engagement gap is hard to ignore.