PitchGhost vs Talkwalker by Hootsuite

Continuing our series of comparisons, we delve into the key differences between PitchGhost and Talkwalker by Hootsuite to help you decide which platform best suits your marketing needs.

Actionable listening vs. passive monitoring

PitchGhost

• Gives you the flexibility to go super broad or super specific (and anywhere in between). Teams use PitchGhost to surface high-intent posts from targeted audiences, as well as track broader keywords like brand mentions or industry insights.

• Provides on-brand drafted responses, for faster engagement.

• Notifications via Slack and/or email allowing for real-time collaboration and shorter response times.

Talkwalker by Hootsuite 

• Delivers broad analytics dashboards, offering much deeper sentiment analysis (we'll admit it), demographic breakdowns, and trending topics.

• Provides alerts and quick search tools for trending hashtags and brand mentions.

• Focuses on tracking and reporting rather than enabling immediate engagement.

  
  

Precision filtering vs. basic keyword tracking

PitchGhost

• Offers the ability to create unlimited advanced Boolean search queries, along with platform-specific filters.

• Supports completely custom goals (prompts) to ensure precise targeting.

• Leverages machine learning to understand your real-time feedback, fostering a hyper-personalized experience.

Talkwalker by Hootsuite 

• Allows tracking of up to two keywords per search, limiting deeper monitoring unless upgraded.

• Offers broad but less refined monitoring, requiring manual effort to extract key insights.

• Requires additional effort to filter and analyze large volumes of data.

  
  

Real-time opportunities vs. fancy reports

PitchGhost

• Sends immediate alerts when relevant social media content comes in.

• Ability to monitor social media as often as every hour to once a week.

• Designed for small to medium sized businesses that seek tangible opportunities.

• Provides high level dashboards to track scans, Finds (content), Contacts (poster information), Actions, etc.

Talkwalker by Hootsuite 

• Offers a centralized dashboard for tracking mentions, requiring users to log in regularly for updates.

• Provides historical data and trend analysis, but doesn’t prioritize real-time interaction.

• Best suited for large brands that seek long-term keyword analytics rather than immediate response.

• Includes alerts, triggered when a predefined number of mentions occur, though this feature is available only on higher-tier plans.

  
  

Streamlined workflow vs. kind-of-a-jack-of-all-trades

PitchGhost

• Integrates seamlessly into revenue operations, ensuring teams can collaborate on engagement directly.

• Prioritizes efficiency and automation, minimizing manual effort.

• Tailored for businesses that want to convert social conversations into real leads.

Talkwalker by Hootsuite 

• Functions as a centralized hub for very large marketing teams for content scheduling, publishing, and reporting.

• Works well for agencies managing multiple brand accounts but requires manual effort for engagement.

• Designed for keyword monitoring at scale rather than targeted social listening or selling.

  
  

Pricing transparency and flexibility

PitchGhost

• Offers two unlimited, straightforward pricing plans, making it accessible for a one man show as well as a team.

• Includes a 7-day free trial, allowing businesses to explore its engagement-driven features before committing.

• No commitment, cancel, upgrade or downgrade anytime.

Talkwalker by Hootsuite

• Uses a more complicated tiered pricing model, where advanced features, such as increased keyword tracking and viral alerts, are only available on higher plans.

• Provides a 60-day free trial for businesses to explore its listening capabilities, though deeper features require higher-tier subscriptions.

  
  

Final Thoughts

And that’s the breakdown — PitchGhost vs. Talkwalker by Hootsuite. Let’s summarize the key takeaways.

PitchGhost

• Designed for brands that want social listening to be more actionable.

• Filters high-intent conversations and provides automated drafted responses.

• Integrates seamlessly with Slack to ensure teams can act immediately.

Talkwalker by Hootsuite

• Best suited for large businesses that seek in-depth analytics and reporting.

• Requires manual effort to filter through data and extract actionable insights.

• Ideal for brands prioritizing brand sentiment tracking over immediate engagement.

  
  

Data vs. engagement — what’s your play? If you need to act fast and convert social mentions into real conversations and leads, PitchGhost is the way to go. If your focus is trend tracking and high-level reporting, Talkwalker by Hootsuite might be a better fit. The choice depends on whether your priority is insight or impact.

Written by Ardana Izimova