PitchGhost vs Trigify

Trigify was a signal platform for go-to-market teams. It watched LinkedIn, X, Reddit, YouTube, and podcasts for buying signals. It tied each signal to a named person, enriched it, and pushed it into workflows, CRMs, and AI agents. It no longer runs. PitchGhost is a social listening tool for teams that want to respond. A Ghost reads one platform against a goal you write, and keeps only the posts worth your time.

What happened to Trigify

On September 23, 2026, Trigify announced that its team was joining HubSpot and that the standalone product would be retired. For customers on the standard notice period, access ended at 11:59pm BST on October 22, 2026. Monitoring, integrations, and the API stopped at the same time. Trigify says the product will not continue inside HubSpot and that accounts and customer data were not moved there.

Any Trigify searches or Slack alerts your team ran stopped on that date. This page compares the two as Trigify stood before the shutdown, so you can decide what replaces it.

Best for

Pick PitchGhost if your sales, marketing, or customer success team wants the few posts a day worth a response on LinkedIn, X, Reddit, or Facebook, with the response drafted.

Trigify suited RevOps and growth teams who wanted large volumes of person-level signals fed into enrichment, outbound tools, and AI agents. It’s no longer an option.

How each one finds buyers

Trigify started from signals. You built Boolean listening searches and uploaded lists of LinkedIn profiles. You also picked from a library of 16 or more signal types, such as changed role, started hiring, liked competitor content, and posted about a tracked topic. Runs were every 12 hours, daily, weekly, or monthly. Its assistant, Jarvis, could set up the searches and workflows from a plain-English request.

PitchGhost starts from a goal. A Ghost reads one platform through that platform’s own search. Search queries decide what it reads. The goal decides what becomes a Find. You write it the way you would brief a new hire. For example, “Find me support leaders unhappy with their help desk. Skip vendors and job listings.” The more descriptive, the better. Each Find shows Ghost’s logic, so you can see why a post was kept.

On LinkedIn, a Ghost can watch a list of people or company pages instead of keywords. You can pick the list from HubSpot, Salesforce, Apollo, Folk, or HighLevel. Your Ghost catches role changes, funding news, and posts about a problem you solve when the person posts about them. Trigify also read profile changes, so it could spot a new role that nobody announced. Ghosts check as often as every hour or as rarely as once a week.

Your Ghost finds posts without using your accounts. Linking one is optional, and only needed to respond from PitchGhost.

What you do with a result

Trigify was built to move data. A signal could trigger a workflow that enriched the person, found a verified email, and pushed them to Instantly, Attio, a CRM, or Slack. It suited teams running outbound at volume.

PitchGhost is built to get a person into the conversation. Finds land in Slack, Teams, Discord, or email. On Pro and Expert, each one comes with a Suggested response in your voice, whether a comment, a reply, or a connection request. You can respond on LinkedIn, X, or Reddit in one click with your own account, and nothing is sent without someone on your team approving it. Finds can also go to your CRM as a note or a task, or to your own systems through webhooks, the API, and MCP.

When Trigify was the better pick

Trigify did some things PitchGhost does not. It listed who liked or commented on a post, so you could build a list from a competitor’s audience. It covered YouTube and podcasts. It had a workflow canvas with enrichment steps and could push leads straight into outbound tools. And at $40 a month, it was cheaper to start. If those were the parts you used most, look for a tool built around engagement data or enrichment pipelines.

Bottom line

Trigify is gone, and its accounts did not move to HubSpot. If you used it to hear buyers on LinkedIn, X, or Reddit and respond while the post is fresh, PitchGhost covers that, adds Facebook, and keeps the price flat. Your Ghost picks up where Trigify left off. Start a free trial and write your first goal.