Introduction to PitchGhost

PitchGhost reads public posts on social platforms and shows you the ones worth acting on. You describe what you are looking for once. PitchGhost keeps looking and hands you a short list of conversations to join.

Say you sell payroll software to small businesses. You want to hear about every owner who is fed up with their payroll provider. PitchGhost finds those posts and explains why each one fits.

How it works

1. You set up a Ghost. You give it a goal in plain words and tell it where to look.
2. Your Ghost scans. On a schedule you choose, or when you press Scan now, it fetches new posts and reads each one against your goal.
3. Good matches become Finds. Each Find comes with your Ghost’s reasoning.
4. You act on your Finds. Respond, assign the Find to a teammate, or rate it so your Ghost learns what you want.

PitchGhost never posts by itself. Your Ghost can draft a suggested response, but you decide what to send and when.

You do not need to link a social account for a Ghost to find posts. Link one when you want to reply or react from PitchGhost. See Taking action.

Ghosts

A Ghost is a saved search that watches one platform for posts that fit your goal. You can have as many Ghosts as you like on every plan. Most teams run several, one per topic.

Every Ghost has two inputs.

• Where to look. Most Ghosts use search queries, which are keyword searches on the platform. Monitor Ghosts follow a list of people or company pages instead.
• What counts as a good post. The Ghost’s goal says what a perfect Find looks like, what to leave out, and why you want to engage.

Search queries decide which posts your Ghost reads. The goal decides which of those posts become Finds. Your Ghost already knows your business from Settings› then Business info, so the goal does not need to explain what your company does.

In each scan, your Ghost fetches new posts and drops the ones it already found, ones from contacts you blocked, and ones with no text. It reads the rest against your goal. Posts that clear your Match threshold become Finds, up to your Max Finds per scan.

Each Ghost has one Ghost type, and each type reads one platform. See Ghost types to choose one.

Owners and Admins create and edit Ghosts. Members can see the list of Ghosts and start a scan, but cannot open or change them.

Finds

A Find is a post your Ghost picked because it matches your goal. You might call it a lead or a result. There is no limit on the number of Finds you can receive. It’s unlimited.

Choose Finds in the left menu to see them. The number next to it counts your unread Finds. Open a Find to see the post, the conversation around it, and the Find analysis, which shows your Ghost’s confidence and why the post fits.

Your Ghost will analyze many more items than it will give you as Finds. To see them all, open the Ghost, choose Scans, and click the number in the Scanned items column. Each post shows whether it was included or excluded, and why. To keep one your Ghost left out, choose Make a Find.

Rate your Finds. Your Ghost uses your ratings to find more posts like the ones you liked and fewer like the ones you didn’t.