Choose a Ghost type and create a Ghost

A Ghost is a saved search that keeps scanning a social platform for posts worth your attention. Its type decides where it looks and how it gets its posts.

Which Ghost type do you need

You want to	Choose	The Ghost reads
Find posts about a topic, whoever writes them	The finder for the platform	Posts that match your search queries
Watch what specific people post	LinkedIn user monitor	Posts from up to 5,000 profiles you choose
Watch what specific companies post	LinkedIn company monitor	Posts from up to 5,000 company pages

Use a finder when the topic matters more than the author. For a payroll software company, that is anyone complaining about their payroll provider. Use a monitor when you already know who you want to hear from, such as prospects, customers or competitors.

A company monitor reads the posts a company publishes on its own page. It does not catch other people mentioning that company. For mentions, create a finder and use the company’s name as a search query.

A user monitor can take its people from a pasted list, your connections, a CRM list or a people search. See LinkedIn user monitor.

You can’t change a Ghost’s type after you create it. To reuse a finder’s setup on another platform, transmute it. What each type reads and returns is covered under Platforms.

Create a Ghost

Owners and Admins can create Ghosts. Every plan includes as many as you like.

The monitors skip step 3 and open the settings form, because you supply the list of people or pages yourself.

Automatically

PitchGhost writes the search queries and settings from a short goal and your business info. This is the fastest way to start.

Try example goals offers templates to start from. Replace every placeholder in [BRACKETS] before you continue.

Manually

Manually opens an empty form. Fill in the goal, the search queries and the rest yourself.

After you create a Ghost

A new Ghost has Auto scan turned on and scans every 1 day. Its first scan reads only the last 3 days of posts. See Scanning.