Match threshold

The Match threshold is how sure your Ghost must be that a post fits your goal before it makes the post a Find. Lower it for more Finds that may be less relevant. Raise it for fewer Finds that fit more closely.

Change the threshold

Open the Ghost, choose Settings and drag the Match threshold slider. It runs from 10% to 100% in steps of 10%, and new Ghosts start at 70%. Choose Save changes. The new threshold applies from the next scan.

Start with the default and adjust after a few scans.

What the threshold controls

A scan uses the threshold twice.

Check	What happens	Posts that fail are excluded as
Fit with your business	Your Ghost compares each post with your website’s content. A higher threshold is stricter.	No common text
Fit with your goal	Your Ghost reads each remaining post against your goal and scores how confident it is.	Ghost’s decision

You can see both reasons in Scanned items.

When to lower or raise it

Lower the threshold when Scanned items show good posts excluded with Ghost’s decision, or when you want a wide net.

Raise it when too many Finds miss the point, or when you only want the clearest matches.

If good posts are excluded with No common text, check your details in Settings› then Business info and rescan your website with Redo company scan. See Business info.

Threshold, goal or cap

The threshold sets how strict your Ghost is. The goal sets what it is strict about. If Finds are consistently off-topic, a higher threshold only hides the problem, so rewrite the goal first.

To limit how many Finds arrive at once without changing which posts qualify, use Max Finds per scan.