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Connect an AI assistant with MCP

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MCP (Model Context Protocol) is an open standard that lets the AI assistant you already use, such as Claude or ChatGPT, work with your PitchGhost data in plain language. Pitchie is the assistant built into PitchGhost for quick questions, and the API is for your own code. MCP suits longer tasks in your own assistant.

For example, a payroll software company asks its assistant, “Show me this week’s Finds about payroll mistakes, and draft a reply to the best one.”

Connect your assistant

Everyone in your company except the Billing role can connect an assistant, on an active plan. Each person connects their own and signs in as themselves, so the assistant can do only what that person can do in PitchGhost. PitchGhost does not ask an admin to approve the connection.

  1. In your AI tool’s settings, add a new MCP server. Some tools call it a connector or an app.
  2. Name it PitchGhost and paste https://mcp.pitchghost.com as the URL.
  3. Sign in to PitchGhost when your tool sends you there, then choose a company and an access level.

Some tools take a command or a config file instead.

Claude Code

Run this in your terminal.

claude mcp add --transport http PitchGhost https://mcp.pitchghost.com

Cursor

Add this to ~/.cursor/mcp.json, save, and restart Cursor.

{ "mcpServers": { "pitchghost": { "url": "https://mcp.pitchghost.com" } } }

VS Code

Add this to .vscode/settings.json and save.

{
    "mcp": {
        "servers": { "pitchghost": { "type": "http", "url": "https://mcp.pitchghost.com" } }
    }
}

Your AI tool may have its own requirements. ChatGPT needs Developer mode turned on under Settings, Apps, Advanced settings before you can create the app. Notion needs a Business plan or higher, a workspace admin to enable custom MCP servers, and a Custom Agent to add the server to.

Owners and admins also find steps for each tool in the app, on the MCP card under Settings then Integrations.

Choose an access level

When you sign in, pick the company the assistant works in under Select a company, then an Access level.

Read + write lets the assistant view and change your PitchGhost data. Read only lets it view your data but not change anything.

Click Approve to finish.

What your assistant can do

With either access level, the assistant can read.

  • Search and open your Ghosts and Finds, and check scans and the actions queue.
  • See your team, your linked social accounts and whether you may use them.
  • Estimate how many results a search query returns, and run live searches and profile lookups.
  • Look up a work email or a company’s employees. These are available on Pro and Expert and spend credits.

With Read + write, it can also make changes.

  • Create, update and scan Ghosts. Deleting a Ghost and changing its notifications are for admins and owners only.
  • Assign, rate, tag, annotate or delete Finds.
  • Take an action on a Find with a linked account you have access to.

The assistant also gets PitchGhost’s guides, such as each platform’s search syntax, so it can write valid search queries.

Warning

Taking an action really comments, replies, reacts or messages on the platform. Check what the assistant plans to send before it does.

Change access or disconnect an assistant

  1. Click your avatar at the bottom left and choose Connections.
  2. Open the OAuth integrations tab.
  3. Change the app’s Company or Access, or click the trash icon and then Disconnect.

A disconnected app can no longer reach PitchGhost. To use it again, sign in from the app again.

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